Stop Trying to Help Everyone (And Start Making Real Money)

Why your "I help everyone" messaging is keeping you stuck - and the simple fix that changes everything

Here's the uncomfortable truth: If you're still saying "I help everyone," you're sabotaging your own success.

I see brilliant women every single day - women with incredible skills, powerful transformations to offer, and genuine hearts to serve - spinning their wheels because they refuse to get specific about who they actually want to work with.

And yes, I said refuse. Because deep down? You know you need to niche down. You've heard it a thousand times. But you're scared that choosing means excluding, and excluding means missing out on potential income.

Plot twist: The opposite is true.

The "Spray and Pray" Strategy Is Killing Your Business

When you try to speak to everyone, you speak to no one. Your messaging becomes vanilla. Your content gets ignored. Your ideal clients scroll right past because nothing you're saying feels like it's for them.

Meanwhile, you're exhausting yourself creating content that converts nobody, taking on clients who aren't quite the right fit, and wondering why you're working so hard for such inconsistent results.

Sound familiar?

This isn't about being exclusive for the sake of it. This is about being effective. When you know exactly who you're talking to, everything becomes easier:

• Your content practically writes itself
• Your marketing feels natural, not salesy
• The right people raise their hands immediately
• You charge premium prices because you're the obvious choice

But here's what most business coaches won't tell you: Creating an "ideal client avatar" isn't about demographics and psychographics. It's about understanding the specific transformation your person needs right now.

The Six Questions That Change Everything

Instead of getting lost in age, location, and coffee preferences, ask yourself these six game-changing questions:

Do they already value what you do? The best clients understand the importance of your expertise. They're not trying to convince you to prove your worth or haggle over prices.

Do they have the specific problem you love solving? Not every problem under the sun, but the exact challenge you're passionate about helping with. The one that lights you up when you solve it.

Can they afford to invest properly? They have the financial capacity to pay your rates without it being a painful stretch. Money isn't their primary obstacle.

Are they ready to take action? They're not browsers or "tire kickers." When they say yes, they mean it and they do the work.

Do they appreciate YOUR approach? Whether you're direct or gentle, structured or intuitive, they love how YOU do what you do. No forcing square pegs into round holes.

Do they get results with your method? Your way of working just clicks for them. They become the success stories that make you both look good.

Your Content Writes Itself

When you get crystal clear on YOUR answers to these six questions, you'll never stare at a blank page again wondering what to write. Because you know:

• What keeps them up at night (and it's not what you think)
• What they've tried before (and why it didn't work)
• What they really want (beyond the obvious surface desire)
• What they need to hear from you specifically

Here's How This Looks in Practice

Let me show you what I mean. When I finally got clear on my answers, everything shifted:

My ideal client already values business strategy (she's not trying to convince me it's worth investing in). She has the specific problem I love solving - she's got expertise but struggles with consistent, scalable income. She can afford my rates without stress. She's ready to implement, not just consume information. She appreciates my direct, no-fluff approach. And my systematic methods work perfectly for her busy lifestyle.

See how specific that is? When I create content with her in mind, she immediately recognizes herself and thinks "Finally, someone who gets it."

Your version will look completely different - and that's exactly the point.

Stop Apologizing for Being Specific

I know what you're thinking: "But what if I exclude someone who could be a great client?"

Here's the thing - generic messaging already excludes your best clients. The person who desperately needs exactly what you offer is scrolling past your wishy-washy content because they don't see themselves in it.

When you speak specifically to your ideal client, two magical things happen:

1. They immediately think "This is exactly what I need!"
2. People who aren't the right fit naturally self-select out (saving you both time and energy)

The Bottom Line

Your expertise is not the problem. Your work ethic is not the problem. Your lack of clarity about who you serve? THAT'S the problem.

Stop trying to help everyone and start helping the right someone. Get specific about who they are, what they need, and how you uniquely solve their problem.

Because the world doesn't need another "I help everyone" expert.

The world needs YOU - speaking directly to the people who need exactly what you offer, in exactly the way you offer it.

Ready to turn your expertise into predictable income?  Simple, Scalable Business School™ is designed specifically for ambitious business women who are done with inconsistent results and ready for the clear, proven path to sustainable growth. No overwhelm, no complicated funnels - just the simple, scalable strategies that actually work.