How to Stand Out Online When Everyone Seems to Be Saying the Same Thing

If you’ve ever caught yourself wondering, “Why would someone choose me over all the others out there?” - you’re not alone.

In a sea of coaches, service providers, and course creators, it’s easy to feel like you’re shouting into the void. Especially when you’re just starting out and everything feels a bit… same-same.

But here’s the truth:

People don’t buy because you have a fancy logo, a polished Instagram grid, or even the best-priced offer.

They buy because of you - your energy, your perspective, your way of doing things.

Your difference is your magic. And that’s exactly what we’re diving into today.

First things first - what actually makes you stand out?

You might’ve heard the term USP thrown around before - it stands for Unique Selling Proposition. But jargon aside, it’s really just about one thing:

What makes someone choose you over someone else?

It’s not about having the catchiest tagline or the most “Instagrammable” brand. It’s about knowing who you are, what you stand for, and why that matters to the people you’re here to serve.

Your difference isn’t just in what you do - it’s in what you stand for

Let’s be real: you’re not the only coach, course creator, mentor, or strategist on the internet. You might not even be the only one in your specific niche.

But that doesn’t matter.

Because people don’t want generic. They want real. They want connection. They want to feel like you see them.

So instead of trying to be everything to everyone - plant your flag. Decide what matters to you. Decide what kind of experience you want your clients to have. Decide what you’re not available for.

Because when you do that? You become memorable.

Let me give you an example…

When I first moved into coaching and consultancy, I realised one of the biggest gaps in the industry wasn’t knowledge - it was support.

So I made a decision: I would always take the time to speak to every potential client personally before they joined any of my programs. No pressure. No hard sell. Just real connection.

That one decision became one of my core differentiators - and it still is. I’m not here to shove people into a funnel and hope for the best. I’m here to guide, to listen, and to make sure it’s a fit for them, not just for me.

Here’s the shift most people miss…

A USP isn’t about being the loudest, the flashiest, or the most polished.

It’s about being the most aligned.

It’s about choosing what you want to be known for - and letting go of everything else.

You can’t be the cheapest and the most premium.
You can’t promise overnight results and sustainable transformation.
You can’t build a high-touch business and automate absolutely everything.

You’ve got to pick your lane.

And the clearer you are about that, the easier it becomes for your audience to say, “Ooh yes - you’re exactly what I’ve been looking for.”

So what’s your USP?

It might be your approach.
It might be your story.
It might be your values.
It might even be the way you deliver what you offer - your systems, your energy, your client experience.

But if you’re stuck, here’s a powerful question to start with:

What are you willing to do that most people aren’t?

In my early days, that was simply being available to talk.

Not just push people through an automated funnel, but actually hop on a call, ask real questions, and listen - without an agenda.

That’s something a lot of people weren’t doing. (Honestly, many still aren’t.)

And even now, with all the tech and automation in the world at my fingertips, that one principle still stands: real connection is a competitive advantage.

This isn’t about being “better” - it’s about being you

You don’t need to bend yourself like some sort of pretzel to stand out. You just need to tell the truth about how you work, what matters to you, and how you help.

People can feel that.

And when you’re consistent about it? It becomes your brand.

So let go of trying to sound like everyone else.
Stop obsessing over what’s trending in your niche.
And start showing up with the energy of: “This is who I am. This is how I help. And if that resonates with you - I’m your girl.”

Because honestly? That kind of clarity is magnetic.

And it’s the start of a business that grows because of who you are - not in spite of it.

Ready to uncover your unique magic?

Inside Simple, Scalable Business School™, we go deep into this - helping you build a business that’s not only strategic and scalable, but also uniquely you. From magnetic messaging to aligned offers and systems that actually support your life, we cover it all.

Because you don’t need to do more to stand out.
You just need to do you - on purpose.

✨ Curious to see if it’s the right next step for you? Click here to book a free clarity call - no pressure, just real connection.